While designers have played an important role, they’ve been more behind the scenes. Designers have always been at odds with the web development workflow, hindered by limited tools and slow-moving standards.

Hiding Content

Hiding content to make a design perfect smaller screens is a mistake. This greatly affects Digital Marketing. Search engine can pick up on the discrepancy in content between desktop and mobile versions of a website and will lower rankings accordingly.

Ignoring Image Quality

High quality images on desktop can look distorted on a higher density screen. Likewise, pixel-perfect images on smaller screens can look pixelated and blurry as you scale up. This issue can be resolved by using scalable Vector Graphics  format for images.

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